2008-daytona-bikeweek02 Bike Week 2015 is quickly approaching, taking place March 6-15 in Daytona Beach, Florida. They are estimating more than 500,000 motorcycle enthusiasts from all over the country, many of them women. Marketing specialists at the Daytona Beach Area Convention and Visitors Bureau will be reinforcing that notion with a Bike Week advertising campaign that includes messaging specifically for women riders. According to Daytona Beach Area Convention and Visitors Bureau Market Development Director Shawn Abbatessa, “Statistics and website analytics show that women as a market segment are the strongest and most influential consumer emerging in the bike event arena. We’re confident that our marketing efforts will not only enhance our motorcycle events, but also pay big dividends for 2015 and beyond.” With that being said, Chrome Battery would love to cater to our female riders and extend a 20% off discount code. Please send inquiries to deanna@chromebattery.com   poster-girl2